Zero to One is a guide for how to think about startups. Peter Thiel shares many unconventional ideas such as why entrepreneurs should avoid competition, how to build (legal) monopolies, and what the future of technology holds for humanity.
Atomic Habits is a guide to building good habits and breaking bad ones. James Clear says all our habits follow a 4-Step Habit Loop which includes: cue, craving, response and reward. You'll learn practical techniques to "hack" each step so you can achieve lasting personal change.
Influence is about six principles of persuasion useful for sales, marketing and negotiation. Professor Robert Cialdini says certain triggers can influence human decisions almost automatically. The six principles are: reciprocity, consistency, social proof, liking, authority and scarcity.
Never Split the Difference shows how to win negotiations and communicate more influentially. Chris Voss perfected his techniques over 25 years at the FBI, negotiating with kidnappers and terrorists. He says we should work with emotions not just reason, demonstrate empathy, use open-ended questions and educate ourselves about cognitive biases.
Meditations shows how to become more self disciplined, stop caring what people think, and withstand life's emotional storms. Marcus Aurelius was a powerful Roman emperor and great Stoic philosopher. He wrote down all these thoughts in a private journal to himself.
How to Not Die reveals the connection between what we eat and chronic diseases. Based on hundreds of references to scientific evidence, Dr. Michael Greger shows how to prevent (and even reverse) the top causes of death like heart disease, most cancers, diabetes, obesity, strokes and Alzheimer's.
Rich Dad Poor Dad is Robert Kiyosaki's story of growing up with a "Poor Dad" (his middle class biological father) and a "Rich Dad" (his best friend's father and a savvy entrepreneur). Kiyosaki learned rich people buy assets that make them money, rather than working for an income.
Maps of Meaning says that myths have a tremendous unseen value. They laid the foundation for large, stable and successful civilizations that lasted thousands of years. Myths also provide time-tested wisdom to help us eradicate evil in the social world, and move past unpredictable catastrophes in our personal lives.
Behave explains why humans behave the way we do. Sapolsky breaks down complex science into enjoyable explanations, beginning at the level of our brains, then diving into hormones, genes, evolution and even culture and history. By the end, you'll be questioning many long-held assumptions about how much we control ourselves.
Your Money Or Your Life is different than other personal finance books because it emphasizes choice, freedom and fulfillment rather than deprivation and discipline. You'll learn that money is life energy and how to become conscious of the movement of your money so it provides you maximum fulfillment.
