Made in Japan is the autobiography of Akio Morita, who co-founded Sony and grew it to become one of the largest electronics companies in the world. Akio shares his advice for management, leadership and innovation. He also explains many differences in the working culture between Japan and the West.
Zero to One is a guide for how to think about startups. Peter Thiel shares many unconventional ideas such as why entrepreneurs should avoid competition, how to build (legal) monopolies, and what the future of technology holds for humanity.
Digital Gold tells the story of the rise of Bitcoin, giving us a close look at the programmers and investors who contributed to the technology and movement. Nathaniel Popper also explores fascinating questions like: how can a money made up of digital bits have any value at all?
Hooked shows how to create digital products that are engaging, compelling and habit-forming. Nir Eyal reveals how big tech companies like Google, Twitter and Facebook keep us coming back to their apps over and over again. His "Hooked Model" has 4 steps: trigger, action, variable reward and investment.
The Everything Store is the story of Amazon and Jeff Bezos—one of the most successful and influential entrepreneurs today. Brad Stone explores how Amazon became the largest online retailer in the world, through a mix of customer obsession and ruthless competition.