The 4-Hour Workweek is about escaping the default 9-5 rat race and designing your ideal lifestyle. Tim Ferriss says we can improve our productivity by eliminating, automating and outsourcing the work we don't enjoy. He also shows how to build a passive income business to fully liberate our time.
Zero to One is a guide for how to think about startups. Peter Thiel shares many unconventional ideas such as why entrepreneurs should avoid competition, how to build (legal) monopolies, and what the future of technology holds for humanity.
Start With Why explains that great companies clearly communicate WHY they exist (besides making money). They attract loyal followers through a common purpose, cause or mission. But most leaders are uninspiring because they focus too much on WHAT they do and HOW they do it.
Hooked shows how to create digital products that are engaging, compelling and habit-forming. Nir Eyal reveals how big tech companies like Google, Twitter and Facebook keep us coming back to their apps over and over again. His "Hooked Model" has 4 steps: trigger, action, variable reward and investment.
The Lean Startup shows how to achieve business success by learning what customers want fast. Eric Ries explains how to launch a minimum viable product, why you should ignore vanity metrics, and how to use 'split-testing' to avoid wasting years of your life building a product nobody wants.
