selling

The 22 Immutable Laws of Marketing

by Al Ries

The 22 Immutable Laws of Marketing was published in 1993. Some examples are outdated, but the laws are true as ever. The authors go against common sense which says products can win by being better. Instead, they say to be the leader, you must be first in a product category.

marketing selling

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Business & Money

The Art of The Deal

by Donald Trump

The Art of The Deal is not a how-to book. You get an inside look at big deals Donald Trump made in the 1980s building his empire, including Trump Tower. Whether you love or hate Trump, you'll learn a lot about sales, publicity and negotiation.

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Business & Money

The Prosperous Coach

by Steve Chandler

The Prosperous Coach will help you create a coaching business that is profitable AND fulfilling. You'll learn how to create clients through giving a powerful experience of coaching. Steve and Rich also share their best tips to become disciplined, charge higher fees and sell with confidence.

communication selling

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