The 48 Laws of Power by Robert Greene is a self-help book that explains how powerful people have gained and maintained their control over the centuries. While controversial for its manipulative tactics, this book also shares eye-opening insights into history, strategy, and human nature.
Propaganda is an eye-opening look at how public opinion can be manipulated through media, for political power and profit. Edward Bernays says that in politics, an "invisible government" of thought leaders shape public discussion. And in business, companies use "public relations" techniques to control their reputation.
Civilization and Its Discontents was written by Sigmund Freud, possibly THE most influential psychologist of all time. He said people are unhappy in modern society because they are forced to suppress many of their instincts for sex and aggression.
Grit says being a top achiever is less about natural talent and more about your "grit," which means working consistently and staying interested in one direction for multiple years. Angela Duckworth shares research on how we can become grittier, and help others do so too.
12 Rules for Life is about putting your life in order and taking responsibility for what happens. Jordan Peterson begins each chapter with a simple Rule like "Stand up straight" then he launches into thought provoking lessons from science, religion, history and psychology.
The True Believer shows how the same human frustrations drive all mass movements—whether social, political or religious. People join mass movements to escape their ineffectual and helpless individual self. Eric Hoffer wrote this book 70 years ago, but it's still frighteningly relevant today.
Influence is about six principles of persuasion useful for sales, marketing and negotiation. Professor Robert Cialdini says certain triggers can influence human decisions almost automatically. The six principles are: reciprocity, consistency, social proof, liking, authority and scarcity.
Thinking, Fast and Slow explains how people make decisions using two mental systems: "fast" thinking is instinctive and emotional, while "slow" thinking is deliberate and logical. Daniel Kahneman helps us understand our when our mind fall into common biases and irrational shortcuts, so we can make better decisions in the future.
Pre-Suasion shows a new side of influence. It's about everything that happens BEFORE you ask someone to say yes to your proposal. Professor Robert Cialdini has distilled hundreds of scientific studies to prove that how you FRAME a message from the beginning is crucial to its success.