Behave explains why humans behave the way we do. Sapolsky breaks down complex science into enjoyable explanations, beginning at the level of our brains, then diving into hormones, genes, evolution and even culture and history. By the end, you'll be questioning many long-held assumptions about how much we control ourselves.
Man's Search for Meaning was written after Viktor Frankl survived the concentration camps of WW2. He noticed that his fellow prisoners who could find purpose and meaning in their suffering found the strength to survive, while others perished. This book is also a guide to finding meaning in your life.
The True Believer was written over 60 years ago, but it is still frighteningly relevant and accurate today. From Christianity to National Socialism, Eric Hoffer shows how all mass movements are similar. People join movements because of personal feelings of inadequacy or failure, to escape their seemingly powerless individual self.
Propaganda is controlling how the public SEES a business, group or idea. Edward Bernays says understanding propaganda will help you better understand democracy and human nature. And you'll learn to USE propaganda to spread your ideas and build a professional reputation to attract more business.
Contagious is a must-read book for marketers who want to create viral advertising. Jonah Berger reveals how you can create marketing that gets remembered and messages that get shared. The 6 principles are: social currency, triggers, emotion, public, practical value, and stories.
Pre-Suasion is a new side of influence: it's about everything that happens BEFORE you ask someone to say yes to you. Professor Cialdini has distilled hundreds of studies to show that how you FRAME a discussion from the beginning is crucial to success.