The True Believer shows how the same human frustrations drive all mass movements—whether social, political or religious. People join mass movements to escape their ineffectual and helpless individual self. Eric Hoffer wrote this book 70 years ago, but it's still frighteningly relevant today.
Pre-Suasion shows a new side of influence. It's about everything that happens BEFORE you ask someone to say yes to your proposal. Professor Robert Cialdini has distilled hundreds of scientific studies to prove that how you FRAME a message from the beginning is crucial to its success.
Nonviolent Communication shows us how to have healthy relationships through openly and honestly communicating our observations, feelings, needs and requests. This book can help us move past dysfunctional communication habits we learned growing up including guilt tripping, being passive aggressive, blaming, labelling and judging others as good or bad.
Maps of Meaning says that myths have a tremendous unseen value. They laid the foundation for large, stable and successful civilizations that lasted thousands of years. Myths also provide time-tested wisdom to help us eradicate evil in the social world, and move past unpredictable catastrophes in our personal lives.
Behave explains why humans behave the way we do. Sapolsky breaks down complex science into enjoyable explanations, beginning at the level of our brains, then diving into hormones, genes, evolution and even culture and history. By the end, you'll be questioning many long-held assumptions about how much we control ourselves.
Man's Search for Meaning was written after Viktor Frankl survived the concentration camps of WW2. He noticed that his fellow prisoners who could find purpose and meaning in their suffering found the strength to survive, while others perished. This book is also a guide to finding meaning in your life.
Propaganda is controlling how the public SEES a business, group or idea. Edward Bernays says understanding propaganda will help you better understand democracy and human nature. And you'll learn to USE propaganda to spread your ideas and build a professional reputation to attract more business.
