"The Lean Startup" by Eric Ries is about how to build new startup businesses smarter, using lean and agile methods. It emphasizes launching a Minimum Viable Product, gathering customer feedback with scientific tests, and pivoting based on insights. This approach helps quickly develop valuable products that truly benefit customers.
Zero to One is about the future of technology and a guide for startup business founders. Peter Thiel is a billionaire entrepreneur and investor that shares many unconventional ideas. He says entrepreneurs should avoid competition. Instead build a (legal) monopoly selling something completely new and incomparable.
Hooked is a guide for product designers, marketers, and entrepreneurs, showing them how to create digital products that are engaging, compelling, and habit-forming. Nir Eyal reveals how big tech companies like Google, Twitter and Facebook keep us coming back to their apps daily. His "Hooked Model" has 4 stages: trigger, action, variable reward, and investment.