Zero to One is a guide for how to think about startups. Peter Thiel shares many unconventional ideas such as why entrepreneurs should avoid competition, how to build (legal) monopolies, and what the future of technology holds for humanity.
Hooked shows how to create digital products that are engaging, compelling and habit-forming. Nir Eyal reveals how big tech companies like Google, Twitter and Facebook keep us coming back to their apps over and over again. His "Hooked Model" has 4 steps: trigger, action, variable reward and investment.
The Lean Startup shows how to achieve business success by learning what customers want fast. Eric Ries explains how to launch a minimum viable product, why you should ignore vanity metrics, and how to use 'split-testing' to avoid wasting years of your life building a product nobody wants.
