product management

Hooked

by Nir Eyal
Hooked shows how to create digital products that are engaging, compelling and habit-forming. Nir Eyal reveals how big tech companies like Google, Twitter and Facebook keep us coming back to their apps over and over again. His "Hooked Model" has 4 steps: trigger, action, variable reward and investment.
Business & Finance
Read
Menu

What if you could easily study 3 new books a day that improve your life?

Now you can, with GrowthPlus:

Try it FREE for one week.