The True Believer shows how the same human frustrations drive all mass movements—whether social, political or religious. People join mass movements to escape their ineffectual and helpless individual self. Eric Hoffer wrote this book 70 years ago, but it's still frighteningly relevant today.
Fast Food Nation reveals how big fast food companies reshaped America in pursuit of profit. Eric Schlosser shows how marketing aimed at kids created an explosion of obesity, how big corporations have eliminated many small farmers, and why meatpacking plants can be extremely unsafe and unclean workplaces.
Propaganda is controlling how the public SEES a business, group or idea. Edward Bernays says understanding propaganda will help you better understand democracy and human nature. And you'll learn to USE propaganda to spread your ideas and build a professional reputation to attract more business.
