The True Believer shows how the same human frustrations drive all mass movements—whether social, political or religious. People join mass movements to escape their ineffectual and helpless individual self. Eric Hoffer wrote this book 70 years ago, but it's still frighteningly relevant today.
Thinking, Fast and Slow is about how irrational mental shortcuts often guide our decision-making. Based on countless studies, Daniel Kahneman shows we rely on our intuitive mind (System 1) more than our lazy logical mind (System 2), and why this causes systematic errors in our judgement.
Sapiens is about how we went from being simple primates 2.5 million years ago... to walking on the moon. Yuval Noah Harari explores the Cognitive, Agricultural and Scientific Revolutions, which made us who we are today. He says common myths like money, laws and nations hold human societies together.
The Black Swan is about understanding unpredictable extreme events like the 9/11 attacks, rise of the internet, and stock market crashes. Nassim Taleb says we are unprepared for the next big event like this because we rely too much on incomplete theories, limited models and flimsy historical narratives.
Meditations shows how to become more self disciplined, stop caring what people think, and withstand life's emotional storms. Marcus Aurelius was a powerful Roman emperor and great Stoic philosopher. He wrote down all these thoughts in a private journal to himself.
Man's Search for Meaning was written after Viktor Frankl survived the concentration camps of WW2. He noticed that his fellow prisoners who could find purpose and meaning in their suffering found the strength to survive, while others perished. This book is also a guide to finding meaning in your life.
Propaganda is controlling how the public SEES a business, group or idea. Edward Bernays says understanding propaganda will help you better understand democracy and human nature. And you'll learn to USE propaganda to spread your ideas and build a professional reputation to attract more business.