Influence is about six principles of persuasion useful for sales, marketing and negotiation. Professor Robert Cialdini says certain triggers can influence human decisions almost automatically. The six principles are: reciprocity, consistency, social proof, liking, authority and scarcity.
Never Split the Difference shows how to win negotiations and communicate more influentially. Chris Voss perfected his techniques over 25 years at the FBI, negotiating with kidnappers and terrorists. He says we should work with emotions not just reason, demonstrate empathy, use open-ended questions and educate ourselves about cognitive biases.
The Art of The Deal is not a how-to book. You get an inside look at big deals Donald Trump made in the 1980s building his empire, including Trump Tower. Whether you love or hate Trump, you'll learn a lot about sales, publicity and negotiation.
