The 22 Immutable Laws of Marketing was published in 1993. Some examples are outdated, but the laws are true as ever. The authors go against common sense which says products can win by being better. Instead, they say to be the leader, you must be first in a product category.
The True Believer was written over 60 years ago, but it is still frighteningly relevant and accurate today. From Christianity to National Socialism, Eric Hoffer shows how all mass movements are similar. People join movements because of personal feelings of inadequacy or failure, to escape their seemingly powerless individual self.
Contagious is a must-read book for marketers who want to create viral advertising. Jonah Berger reveals how you can create marketing that gets remembered and messages that get shared. The 6 principles are: social currency, triggers, emotion, public, practical value, and stories.
Pre-Suasion is a new side of influence: it's about everything that happens BEFORE you ask someone to say yes to you. Professor Cialdini has distilled hundreds of studies to show that how you FRAME a discussion from the beginning is crucial to success.