marketing

Business & Finance

Contagious

by Jonah Berger
Contagious shows how entrepreneurs and marketers can make their content more viral and products more shareable. Jonah Berger simplified years of his research into six principles of contagiousness which are: social currency, triggers, emotion, public, practical value and stories.
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hands up movement
Self Help & Psychology

The True Believer

by Eric Hoffer
The True Believer was written over 60 years ago, but it is still frighteningly relevant and accurate today. From Christianity to National Socialism, Eric Hoffer shows how all mass movements are similar. People join movements because of personal feelings of inadequacy or failure, to escape their seemingly powerless individual self.
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