marketing

hands up movement
Self-Help & Spirituality

The True Believer

by Eric Hoffer
The True Believer was written over 60 years ago, but it is still frighteningly relevant and accurate today. From Christianity to National Socialism, Eric Hoffer shows how all mass movements are similar. People join movements because of personal feelings of inadequacy or failure, to escape their seemingly powerless individual self.
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Business & Money

Contagious

by Jonah Berger
Contagious is a must-read book for marketers who want to create viral advertising. Jonah Berger reveals how you can create marketing that gets remembered and messages that get shared. The 6 principles are: social currency, triggers, emotion, public, practical value, and stories.
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