Blue Ocean Strategy is about how to escape competition and create breakthrough business strategies. Kim and Mauborgne say we should look outside our traditional industry boundaries so we can truly innovate for our customers. We can find entirely new market demand, rather than fighting over old market share.
Hooked shows how to create digital products that are engaging, compelling and habit-forming. Nir Eyal reveals how big tech companies like Google, Twitter and Facebook keep us coming back to their apps over and over again. His "Hooked Model" has 4 steps: trigger, action, variable reward and investment.
Influence is about six principles of persuasion useful for sales, marketing and negotiation. Professor Robert Cialdini says certain triggers can influence human decisions almost automatically. The six principles are: reciprocity, consistency, social proof, liking, authority and scarcity.
Contagious shows how entrepreneurs and marketers can make their content more viral and products more shareable. Jonah Berger simplified years of his research into six principles of contagiousness which are: social currency, triggers, emotion, public, practical value and stories.
Pre-Suasion shows a new side of influence. It's about everything that happens BEFORE you ask someone to say yes to your proposal. Professor Robert Cialdini has distilled hundreds of scientific studies to prove that how you FRAME a message from the beginning is crucial to its success.
The 22 Immutable Laws of Marketing was published in 1993. Some examples are outdated, but the laws are true as ever. The authors go against common sense which says products can win by being better. Instead, they say to be the leader, you must be first in a product category.