marketing

Blue Ocean Strategy

by W. Chan Kim
Blue Ocean Strategy is about how to escape competition and create breakthrough business strategies. Kim and Mauborgne say we should look outside our traditional industry boundaries so we can truly innovate for our customers. We can find entirely new market demand, rather than fighting over old market share.
Business & Finance
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Hooked

by Nir Eyal
Hooked shows how to create digital products that are engaging, compelling and habit-forming. Nir Eyal reveals how big tech companies like Google, Twitter and Facebook keep us coming back to their apps over and over again. His "Hooked Model" has 4 steps: trigger, action, variable reward and investment.
Business & Finance
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Contagious

by Jonah Berger
Contagious shows how entrepreneurs and marketers can make their content more viral and products more shareable. Jonah Berger simplified years of his research into six principles of contagiousness which are: social currency, triggers, emotion, public, practical value and stories.
Business & Finance
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Pre-Suasion

by Robert Cialdini
Pre-Suasion shows a new side of influence. It's about everything that happens BEFORE you ask someone to say yes to your proposal. Professor Robert Cialdini has distilled hundreds of scientific studies to prove that how you FRAME a message from the beginning is crucial to its success.
Business & Finance
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