Blue Ocean Strategy is about how to escape competition and create breakthrough business strategies. Kim and Mauborgne say we should look outside our traditional industry boundaries so we can truly innovate for our customers. We can find entirely new market demand, rather than fighting over old market share.
Zero to One shows why unconventional thinking lies at the heart of great startups. Peter Thiel, the founder of PayPal, says entrepreneurs need to avoid competition, embrace creative monopolies, and make bold definite plans for the future.
The Lean Startup shows how to achieve business success by learning what customers want fast. Eric Ries explains how to launch a minimum viable product, why you should ignore vanity metrics, and how to use 'split-testing' to avoid wasting years of your life building a product nobody wants.