The Prosperous Coach will help you create a coaching business that is profitable AND fulfilling. You'll learn how to create clients through giving a powerful experience of coaching. Steve and Rich also share their best tips to become disciplined, charge higher fees and sell with confidence.
Propaganda is controlling how the public SEES a business, group or idea. Edward Bernays says understanding propaganda will help you better understand democracy and human nature. And you'll learn to USE propaganda to spread your ideas and build a professional reputation to attract more business.
Contagious is a must-read book for marketers who want to create viral advertising. Jonah Berger reveals how you can create marketing that gets remembered and messages that get shared. The 6 principles are: social currency, triggers, emotion, public, practical value, and stories.
Pre-Suasion is a new side of influence: it's about everything that happens BEFORE you ask someone to say yes to you. Professor Cialdini has distilled hundreds of studies to show that how you FRAME a discussion from the beginning is crucial to success.