communication

reading and growing man
Business & Money

The Prosperous Coach

by Steve Chandler
The Prosperous Coach will help you create a coaching business that is profitable AND fulfilling. You'll learn how to create clients through giving a powerful experience of coaching. Steve and Rich also share their best tips to become disciplined, charge higher fees and sell with confidence.
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german propaganda
Business & Money

Propaganda

by Edward Bernays
Propaganda is controlling how the public SEES a business, group or idea. Edward Bernays says understanding propaganda will help you better understand democracy and human nature. And you'll learn to USE propaganda to spread your ideas and build a professional reputation to attract more business.
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cozy cafe social conversation
Business & Money

Contagious

by Jonah Berger
Contagious is a must-read book for marketers who want to create viral advertising. Jonah Berger reveals how you can create marketing that gets remembered and messages that get shared. The 6 principles are: social currency, triggers, emotion, public, practical value, and stories.
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