Think and Grow Rich is a classic self help book, based on Napoleon Hill interviewing 500 millionaires including Henry Ford and Thomas Edison. He says the formula for riches is first having a burning desire for them, then following a definite plan and having faith that plan will succeed.
Propaganda is controlling how the public SEES a business, group or idea. Edward Bernays says understanding propaganda will help you better understand democracy and human nature. And you'll learn to USE propaganda to spread your ideas and build a professional reputation to attract more business.