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Influence

Influence is about six principles of persuasion useful for sales, marketing and negotiation. Professor Robert Cialdini says certain triggers can influence human decisions almost automatically. The six principles are: reciprocity, consistency, social proof, liking, authority and scarcity.

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Health & Science

Sapiens

by Yuval Noah Harari

Sapiens is about how we went from being simple primates 2.5 million years ago... to walking on the moon. Yuval Noah Harari explores the Cognitive, Agricultural and Scientific Revolutions, which made us who we are today. He says common myths like money, laws and nations hold human societies together.

bestselling now history philosophy

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Business & Finance

Never Split the Difference

by Chris Voss

Never Split the Difference shows how to win negotiations and communicate more influentially. Chris Voss perfected his techniques over 25 years at the FBI, negotiating with kidnappers and terrorists. He says we should work with emotions not just reason, demonstrate empathy, use open-ended questions and educate ourselves about cognitive biases.

bestselling now communication negotiation sales

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Self Help & Psychology

Atomic Habits

by James Clear

Atomic Habits shows how each of our habits, good or bad, follow the 4 steps of The Habit Loop: Cue, Craving, Response and Reward. More importantly, this book shows how we can hack these 4 steps using practical techniques backed by scientific studies and colorful anecdotes.

bestselling now habits productivity self discipline

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Business & Finance

Shoe Dog

by Phil Knight

Shoe Dog is an inspirational story of overcoming challenges to grow a company as fast as possible. You'll learn real-world business lessons that only Nike's founder can teach you. Phil Knight is brutally honest about the extreme difficulties they had to overcome.

bestselling now billionaire biography entrepreneurship motivational

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