Predictably Irrational explores the hidden forces that shape human behavior, revealing that we are not as rational as we think when making decisions. It’s a must-read if you want to better understand human nature and consumer behavior for marketing, or if you're looking to upgrade your own decision-making skills.
Thinking, Fast and Slow explains how people make decisions using two mental systems: "fast" thinking is instinctive and emotional, while "slow" thinking is deliberate and logical. Daniel Kahneman helps us understand our when our mind fall into common biases and irrational shortcuts, so we can make better decisions in the future.
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