b2b Book Summaries

The Challenger Sale Summary
The Challenger Sale by Brent Adamson Matthew Dixon
4.5 at Amazon 2011
The Challenger Sale explains how to sell more effectively, especially if you're involved in large, complex, B2B sales. The authors backwards-engineered what exceptionally high-performing sales people called "Challengers" do. Their advice focuses on teaching the customer valuable insights about their business, and being assertive pushing the sale forward.
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