advertising Book Summaries

$100M Offers teaches business owners how to create offers that sell, while at the same time charging higher prices. Alex Hormozi says we can provide more value to our clients or customers, by making an offer that uniquely solves ALL the obstacles in the way of their true desire.

Propaganda is an eye-opening look at how public opinion can be manipulated through media, for political power and profit. Edward Bernays says that in politics, an "invisible government" of thought leaders shape public discussion. And in business, companies use "public relations" techniques to control their reputation.

Contagious shows how we can make our content or products more viral and shareable. Jonah Berger simplified years of his social psychology research into 6 essential principles: social currency, triggers, emotion, public, practical value and stories.

The 22 Immutable Laws of Marketing was published in 1993. Some examples are outdated, but the laws are true as ever. The authors go against common sense which says products can win by being better. Instead, they say to be the leader, you must be first in a product category.