advertising Book Summaries

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a must-read classic in the marketing world. It reveals that branding success comes from being first and unique in the market, not from having the best product. A practical guide loaded with examples from Coca-Cola, Apple, Toyota, etc.

Scientific Advertising is a classic book often recommended for learning copywriting—or how to write ads that really sell. The author, Claude Hopkins, shares effective strategies like always testing your ads, thinking of ads like salespeople, how to offer free samples, and key insights into human psychology.

DotCom Secrets is a guide to building a successful online business using marketing funnels. Russel Brunson teaches how to grow an online audience with email marketing, multiply profits with "value ladders," and even provides exact scripts to create our own sales videos.

$100M Offers teaches business owners how to create offers that sell, while at the same time charging higher prices. Alex Hormozi says we can provide more value to our clients or customers, by making an offer that uniquely solves ALL the obstacles in the way of their true desire.

Propaganda is an eye-opening look at how public opinion can be manipulated through media, for political power and profit. Edward Bernays says that in politics, an "invisible government" of thought leaders shape public discussion. And in business, companies use "public relations" techniques to control their reputation.

Contagious shows how we can make our content or products more viral and shareable. Jonah Berger simplified years of his social psychology research into 6 essential principles: social currency, triggers, emotion, public, practical value and stories.