Business & Finance Book Summaries

The Millionaire Next Door is about the reality of how people accumulate extraordinary wealth. The authors conducted studies that found typical millionaires are not flashy consumers. Instead, they tend to be business owners who work hard, save money, and live middle-class lifestyles like you and me.

The Challenger Sale explains how to sell more effectively, especially if you're involved in large, complex, B2B sales. The authors backwards-engineered what exceptionally high-performing sales people called "Challengers" do. Their advice focuses on teaching the customer valuable insights about their business, and being assertive pushing the sale forward.

Traction explains an 'operating system' that can help entrepreneurs achieve more control and organization in your business. Gino Wickman has assembled many practical management tools including: a 10-year vision, a people-grading chart, a data dashboard, a systems documentation method, and 90-day priorities called "Rocks."

Secrets of Closing the Sale is a considered a must-read by many sales professionals. Zig Ziglar shares a lifetime of time-tested selling techniques that are based on honesty, enthusiasm, and empathy.

To Sell Is Human is about "non-sales selling" or, how to persuade others. Daniel Pink argues that sales skills are more essential than ever because "moving others" has become a part of most careers and businesses. His advice centers on the new ABCs: Attunement, Buoyancy and Clarity.

SPIN Selling is a framework for sales conversations, it is especially useful for selling higher-priced products and services. Neil Rackham conducted research that found the most effective salespeople ask four specific types of questions. SPIN is an acronym for these questions: Situation, Problem, Implication and Need-payoff.

Elon Musk is a biography of the man who led Tesla, SpaceX and PayPal. Musk inspires many people with his futuristic plans for new technologies, and his seemingly unstoppable ability to overcome all obstacles. But his employees are often pushed to their limit, trying to reach impossible deadlines.

Getting to Yes is the most important book on negotiation, according to many professionals. It comes from leaders of The Harvard Negotiation Project, who wanted to help people negotiate agreements with less time and friction. The four steps of the method are: people, interests, options and criteria.

Steve Jobs is the official biography of the co-founder of Apple and Pixar. He had an intense passion to create revolutionary products like the iPhone, iPad, iPod, iTunes, and Macintosh computers. His personality was an unusual mix of Zen hippie and brash business visionary.