The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a must-read classic in the marketing world. It reveals that branding success comes from being first and unique in the market, not from having the best product. A practical guide loaded with examples from Coca-Cola, Apple, Toyota, etc.
Total Recall by Arnold Schwarzenegger is the incredible true life story of the bodybuilding icon, Hollywood superstar, and former California Governor. From his humble beginnings in a small village in Austria, to chasing his unique American Dream, Arnold inspires us to stay hungry on our own path to success.
The Psychology of Money by Morgan Housel aims to change how we think about money and finances. It reveals how our attitudes towards money are often shaped by societal norms, psychological biases, and personal history. Housel guides us towards making smarter and more informed financial decisions, by encouraging us to have a more balanced and healthy relationship to money.
YouTube Secrets is a must-read if you want to start a YouTube channel to make money. Sean and Benji—the creators of multiple popular channels—help you unlock the YouTube algorithm, explain how to grow a channel from zero, and share many methods for making income. (Hint: Expect hard work!)
Predictably Irrational explores the hidden forces that shape human behavior, revealing that we are not as rational as we think when making decisions. It’s a must-read if you want to better understand human nature and consumer behavior for marketing, or if you're looking to upgrade your own decision-making skills.
Scientific Advertising is a classic book often recommended for learning copywriting—or how to write ads that really sell. The author, Claude Hopkins, shares effective strategies like always testing your ads, thinking of ads like salespeople, how to offer free samples, and key insights into human psychology.
DotCom Secrets is a guide to building a successful online business using marketing funnels. Russel Brunson teaches how to grow an online audience with email marketing, multiply profits with "value ladders," and even provides exact scripts to create our own sales videos.
The Total Money Makeover is a common sense guide to help you become debt-free and reach financial freedom. Dave Ramsey's "baby steps" plan emphasizes financial responsibility, discipline, budgeting, and avoiding all debt including credit cards.