Think and Grow Rich is a classic self help book, based on Napoleon Hill interviewing 500 millionaires including Henry Ford and Thomas Edison. He says the formula for riches is first having a burning desire for them, then following a definite plan and having faith that plan will succeed.
The 22 Immutable Laws of Marketing was published in 1993. Some examples are outdated, but the laws are true as ever. The authors go against common sense which says products can win by being better. Instead, they say to be the leader, you must be first in a product category.
The True Believer was written over 60 years ago, but it is still frighteningly relevant and accurate today. From Christianity to National Socialism, Eric Hoffer shows how all mass movements are similar. People join movements because of personal feelings of inadequacy or failure, to escape their seemingly powerless individual self.
The Art of The Deal is not a how-to book. You get an inside look at big deals Donald Trump made in the 1980s building his empire, including Trump Tower. Whether you love or hate Trump, you'll learn a lot about sales, publicity and negotiation.
The Prosperous Coach will help you create a coaching business that is profitable AND fulfilling. You'll learn how to create clients through giving a powerful experience of coaching. Steve and Rich also share their best tips to become disciplined, charge higher fees and sell with confidence.
Propaganda is controlling how the public SEES a business, group or idea. Edward Bernays says understanding propaganda will help you better understand democracy and human nature. And you'll learn to USE propaganda to spread your ideas and build a professional reputation to attract more business.
Unshakeable is about achieving financial security and freedom through smart investing. Tony Robbins explains the simple way to grow wealth using index funds and compound interest. You'll also learn strategies like diversification to keep your money safe. And you will outsmart the greatest enemies of beginner investors: fear and fees.
Total Recall is a dream immigrant success story, but Arnold shares his many mistakes and flaws, too. People said he couldn't succeed because he had a strong accent and no money or connections. But by the end, you'll believe someone with a plan and determination can succeed in almost anything.
Shoe Dog is an inspirational story of overcoming challenges to grow a company as fast as possible. You'll learn real-world business lessons that only Nike's founder can teach you. Phil Knight is brutally honest about the extreme difficulties they had to overcome.
Made in America is priceless if you want to grow a business. You'll see how Sam Walton grew one small-town store into an empire. Sam says he learned his best ideas from visiting his competitor's stores. He also explains how capitalism forces people and industries to evolve--for better or worse.