SPIN Selling is a framework for sales conversations, it is especially useful for selling higher-priced products and services. Neil Rackham conducted research that found the most effective salespeople ask four specific types of questions. SPIN is an acronym for these questions: Situation, Problem, Implication and Need-payoff.

Civilization and Its Discontents was written by Sigmund Freud, possibly THE most influential psychologist of all time. He said people are unhappy in modern society because they are forced to suppress many of their instincts for sex and aggression.

The Omnivore's Dilemma is about where our food comes from. Michael Pollan went on a journey through the big food industry and discovered processed corn is in almost everything we eat. He also explored 'alternative' food systems like a smaller organic farm and finding wild food in the forest.

Elon Musk is a biography of the man who led Tesla, SpaceX and PayPal. Musk inspires many people with his futuristic plans for new technologies, and his seemingly unstoppable ability to overcome all obstacles. But his employees are often pushed to their limit, trying to reach impossible deadlines.

Getting to Yes is the most important book on negotiation, according to many professionals. It comes from leaders of The Harvard Negotiation Project, who wanted to help people negotiate agreements with less time and friction. The four steps of the method are: people, interests, options and criteria.

Steve Jobs is the official biography of the co-founder of Apple and Pixar. He had an intense passion to create revolutionary products like the iPhone, iPad, iPod, iTunes, and Macintosh computers. His personality was an unusual mix of Zen hippie and brash business visionary.

The Autobiography of Benjamin Franklin is the life story of one of the Founding Fathers of America. Franklin is often described as a "self-made man" and "The First American" because of his lifelong dedication to values like enthusiastic work, self-education and personal improvement.

Letters from a Stoic is about how to stop feeling unsatisfied in life or worried what people think. Seneca says we must first reduce our desire for pleasure, wealth and social approval. Then we can become less fearful and hesitant with techniques like remembering that we're all gonna die.

How to Win Friends and Influence People is a guide to getting along with others. Dale Carnegie says that people are "creatures of emotion" (not logic) that desire a feeling of importance. We can provide that feeling with our sincere enthusiasm, consideration, interest and appreciation.