Book Summaries

The Prosperous Coach will help you create a coaching business that is profitable AND fulfilling. You'll learn how to create clients through giving a powerful experience of coaching. Steve and Rich also share their best tips to become disciplined, charge higher fees and sell with confidence.

Propaganda is controlling how the public SEES a business, group or idea. Edward Bernays says understanding propaganda will help you better understand democracy and human nature. And you'll learn to USE propaganda to spread your ideas and build a professional reputation to attract more business.

Total Recall is a dream immigrant success story, but Arnold shares his many mistakes and flaws, too. People said he couldn't succeed because he had a strong accent and no money or connections. But by the end, you'll believe someone with a plan and determination can succeed in almost anything.

Shoe Dog is an inspirational story of overcoming challenges to grow a company as fast as possible. You'll learn real-world business lessons that only Nike's founder can teach you. Phil Knight is brutally honest about the extreme difficulties they had to overcome.

Made in America is priceless if you want to grow a business. You'll see how Sam Walton grew one small-town store into an empire. Sam says he learned his best ideas from visiting his competitor's stores. He also explains how capitalism forces people and industries to evolve--for better or worse.