The Psychology of Selling is a classic business book that is a must-read for sales professionals. Brian Tracy shares many practical tips for how to get more appointments, what to say during sales presentations, and the best ways to close the sale.
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Who Moved My Cheese? is a fable about dealing with life's never-ending change. Spencer Johnson describes four small characters living in a maze. One day, their cheese suddenly disappears. They can either resist the change and suffer, or learn to embrace it and move onto something better.
Grain Brain is about improving brain health through eating more "good fats" and less grains, sugars and processed carbs. Dr. Perlmutter says this diet helped many of his patients lower their weight, blood sugar, inflammation and cholesterol levels—thereby decreasing their risk for dementia, diabetes and other chronic diseases.
Influence is about six principles of persuasion useful for sales, marketing and negotiation. Professor Robert Cialdini says certain triggers can influence human decisions almost automatically. The six principles are: reciprocity, consistency, social proof, liking, authority and scarcity.
Thinking, Fast and Slow is about how irrational mental shortcuts often guide our decision-making. Based on countless studies, Daniel Kahneman shows we rely on our intuitive mind (System 1) more than our lazy logical mind (System 2), and why this causes systematic errors in our judgement.
Zero to One shows why unconventional thinking lies at the heart of great startups. Peter Thiel, the founder of PayPal, says entrepreneurs need to avoid competition, embrace creative monopolies, and make bold definite plans for the future.
How to Fail at Almost Everything and Still Win Big is about the hilarious wisdom and many business failures of Scott Adams, creator of Dilbert. He shares pragmatic strategies for increasing our odds of success—by using systems over goals, building a talent stack and repeating (mysteriously powerful) affirmations.
The Everything Store is the story of Amazon and Jeff Bezos—one of the most successful and influential entrepreneurs today. Brad Stone explores how Amazon became the largest online retailer in the world, through a mix of customer obsession and ruthless competition.
As a Man Thinketh says our thoughts set the course our life, not our circumstances. James Allen says thoughts are seeds for actions, so our mind is a garden where we must cultivate the right seeds. This short, inspiring book still influences many modern self-help teachers.
The 7 Habits of Highly Effective People is one of the most popular self help books ever, selling 25 million copies. Stephen Covey explains 7 principles for becoming more effective in our personal and professional lives. These include taking responsibility, acting with long-term perspective and building mutually beneficial relationships.
Grinding It Out is about how McDonald's grew to be one of the biggest companies in the world. Ray Kroc did it through seizing the right opportunity, perfecting the fundamentals of the business, always emphasizing growth, and persisting until he found the successful strategy.
Sapiens is about how we went from being simple primates 2.5 million years ago... to walking on the moon. Yuval Noah Harari explores the Cognitive, Agricultural and Scientific Revolutions, which made us who we are today. He says common myths like money, laws and nations hold human societies together.
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