The True Believer shows how the same human frustrations drive all mass movements—whether social, political or religious. People join mass movements to escape their ineffectual and helpless individual self. Eric Hoffer wrote this book 70 years ago, but it's still frighteningly relevant today.
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Start With Why explains that great companies clearly communicate WHY they exist (besides making money). They attract loyal followers through a common purpose, cause or mission. But most leaders are uninspiring because they focus too much on WHAT they do and HOW they do it.
Hooked shows how to create digital products that are engaging, compelling and habit-forming. Nir Eyal reveals how big tech companies like Google, Twitter and Facebook keep us coming back to their apps over and over again. His "Hooked Model" has 4 steps: trigger, action, variable reward and investment.
Unshakeable is Tony Robbin's guide to simple investing. He shows us how to achieve financial freedom and security. You'll learn about smart investing tools like index funds, compound interest and diversification. You'll also see how to avoid losing money due to fees and fear.
The Millionaire Fastlane is about getting wealthy and retiring in 10 years rather than 40 years. At first the title may sound unrealistic, but MJ DeMarco offers hard-earned business wisdom based on his success making millions of dollars after building a limousine booking website.
The Psychology of Selling is a classic business book that is a must-read for sales professionals. Brian Tracy shares many practical tips for how to get more appointments, what to say during sales presentations, and the best ways to close the sale.
Who Moved My Cheese? is a fable about dealing with life's never-ending change. Spencer Johnson describes four small characters living in a maze. One day, their cheese suddenly disappears. They can either resist the change and suffer, or learn to embrace it and move onto something better.
Grain Brain is about improving brain health through eating more "good fats" and less grains, sugars and processed carbs. Dr. Perlmutter says this diet helped many of his patients lower their weight, blood sugar, inflammation and cholesterol levels—thereby decreasing their risk for dementia, diabetes and other chronic diseases.
Influence is about six principles of persuasion useful for sales, marketing and negotiation. Professor Robert Cialdini says certain triggers can influence human decisions almost automatically. The six principles are: reciprocity, consistency, social proof, liking, authority and scarcity.