Warren Buffett, the world’s richest investor, loves to read and think all day long. He reportedly said, “It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.” We can do that by reading lots of books—just like Buffett.
According to Business Insider, 85% of rich people read at least 2 books per month for personal or professional development, compared to just 15% of poor people.
If you want to boost your sales skills, the right books can help. But which books should you read? There are thousands of sales books out there. Good news!—We’ve done the work for you.
To find the best sales books of all time, we spent many hours analyzing hundreds of book reviews, dozens of reading lists, countless expert recommendations, and not to mention tons of Reddit and forum discussions, Youtube videos, magazine articles, and more.
(You can browse list of references at the bottom. We’ve also created detailed summaries of many sales books you’ll see on this page.)
Table of contents
- 1. Never Split the Difference by Chris Voss
- 2. SPIN Selling by Neil Rackham
- 3. The Challenger Sale by Matthew Dixon and Brent Adamson
- 4. Fanatical Prospecting by Jeb Blount
- 5. Gap Selling by Keenan
- 6. You Can't Teach a Kid to Ride a Bike at a Seminar by David H. Sandler
- 7. How to Win Friends and Influence People by Dale Carnegie
- 8. How to Master the Art of Selling by Tom Hopkins
- 9. The Greatest Salesman in the World by Og Mandino
- 10. How I Raised Myself From Failure to Success in Selling by Frank Bettger
- 11. To Sell Is Human by Dan Pink
- 12. The Psychology of Selling by Brian Tracy
- 13. The Little Red Book of Selling by Jeffrey Gitomer
- 14. The Go-Giver by Bob Burg
- 15. Influence by Robert Cialdini
- 16. The Ultimate Sales Machine by Chet Holmes
- 17. Building a StoryBrand by Donald Miller
- 18. $100M Offers by Alex Hormozi
- 19. Dotcom Secrets by Russell Brunson
- 20. Crossing the Chasm by Geoffrey Moore
- 21. Secrets of Closing the Sale by Zig Ziglar
- 22. Way of the Wolf by Jordan Belfort
- 23. Sell or Be Sold by Grant Cardone
- 24. Think and Grow Rich by Napoleon Hill
- 25. The Magic of Thinking Big by David J. Schwartz
- 26. The 10X Rule by Grant Cardone
- 27. The One Thing by Gary Keller
- 28. Meditations by Marcus Aurelius
- 29. Predictable Revenue by Aaron Ross and Marylou Tyler
- 30. The Challenger Customer by Adamson, Dixon, Spenner, and Toman
- 31. Ninja Selling by Larry Kendall
- 32. Getting to Yes by Roger Fisher
- 33. Crucial Conversations by Patterson, Grenny, McMillan, and Switzler
- 34. Pitch Anything by Oren Klaff
- 35. The Sales Acceleration Formula by Mark Roberge
- 36. Start With Why by Simon Sinek
- 37. Cracking the Sales Management Code by Jason Jordan and Michelle Vazzana
- 38. New Sales. Simplified. by Mike Weinberg
- 39. Go For No! by Richard Fenton and Andrea Waltz
- 40. Smart Calling by Art Sobczak
Best Sales Books of All Time
First, let’s look at the TOP sales books of all time, what the French would call the “crème de la crème”! There’s no doubt you’ve heard many of these titles before, as these books are frequently recommended and well-known among both new and experienced salespeople.
1. Never Split the Difference by Chris Voss
—Chris Voss
What is Never Split the Difference about?
What are the key takeaways?
- 🎯 Start With 'No': Don't be scared to hear the word 'no' in a negotiation. Being able to say 'no' helps the other person feel in control and at ease, so it's often a great way to start a discussion that is open and productive.
- 👥 Mirroring: Repeating the last few words your counterpart said can make them feel heard, and encourages them to keep speaking and revealing more information. For example, if they say, "We're looking for a deal that's beneficial for both of us," you might respond with, "Beneficial for both of us?"
- 😊 Labeling: Verbally acknowledging the emotions of your counterpart can de-escalate tension and lead to better understanding. For example, if they seem frustrated, you might say, "It seems like you're feeling frustrated about this situation."
Why should you read it?
Is it worth reading? Reviews Summary
Never Split the Difference is rated 4.7 on Amazon and 4.4 on Goodreads.
Positive reviews say: - Very practical negotiation tactics - Surprising psychology insights - Applicable to everyday life beyond just business
Criticism: - Promotes manipulation - Can learn more efficiently from the author's Youtube channel
2. SPIN Selling by Neil Rackham
—Neil Rackham
What is SPIN Selling about?
What are the key takeaways?
Why should you read it?
Is it worth reading? Reviews Summary
SPIN Selling is rated 4.5 on Amazon and 4.0 on Goodreads.
Positive reviews say: Unlike most self-help books, it contains advice that is actionable and research-based.
Criticism: Not many details on how to begin and end a sales conversation.
3. The Challenger Sale by Matthew Dixon and Brent Adamson
—Brent Adamson Matthew Dixon
What is The Challenger Sale about?
What are the key takeaways?
Why should you read it?
Is it worth reading? Reviews Summary
The Challenger Sale is rated 4.5 on Amazon and 3.9 on Goodreads.
Positive reviews say: Many liked that the book is based on solid research data and provides sales tips that are unconventional yet effective.
Criticism: Some felt the writing was dry/academic, and some terms used by the authors were too aggressive (like "taking control").
4. Fanatical Prospecting by Jeb Blount
What is it about? 10-second summary:
Fanatical Prospecting is the ultimate guide on mastering the first step in the sales process: prospecting. That means identifying potential customers, doing the right research, then systematically communicating with them in the hopes of converting them into actual customers. Jeb Blount provides actionable strategies for filling your sales pipeline with high-quality leads, using multiple channels including social media, email, and cold calling.
Top quote in the book:
“The brutal fact is the number one reason for failure in sales is an empty pipe, and, the root cause of an empty pipeline is the failure to prospect.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.3 on Goodreads | 👍 Positive reviews say: “Loved the straightforward, practical approach — Truly transformational sales techniques — Engaging, real-world examples” | 👎 Criticism: “Some repetition — Geared more towards beginners“ |
5. Gap Selling by Keenan
What is it about? 10-second summary:
Gap Selling redefines the sales process, focusing on the ‘gap’ between the customer’s current situation and their desired future state. Keenan says our buyer should view us more as a trusted advisor than a salesperson, by working together to understand their problem and find a solution to it. (It teaches a type of solution-based selling.)
Top quote in the book:
“Never sell to need. If you only solve the problem your buyer thinks they have instead of the one they really have, you haven’t helped them at all.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.3 on Goodreads | 👍 Positive reviews say: “Love the innovative yet simple approach — Highly applicable to real-world selling” | 👎 Criticism: “Not totally new or groundbreaking, especially to seasoned sales professionals” |
6. You Can’t Teach a Kid to Ride a Bike at a Seminar by David H. Sandler
What is it about? 10-second summary:
“You Can’t Teach a Kid to Ride a Bike at a Seminar” by David H Sandler explains the principles of his popular Sandler Selling System. Compared to traditional selling, his approach is more consultative, non-manipulative, and effective. Rather than aggressively pushing a product or service, it emphasizes understanding and speaking to your customer’s unique pain and challenges. This approach also helps create long-lasting customer relationships by respecting both the salesperson and the prospect.
Top quote in the book:
“The pro knows better than to pressure the prospect. People love to buy, but they hate to be sold. Consequently, the professional salesperson leads prospects to close themselves … using a technique that I call Negative Reverse Selling. … Instead of moving towards the prospect’s interest, the salesperson moves away from it.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.2 on Goodreads | 👍 Positive reviews say: “A sales method that is extremely useful and effective — Timeless and deeply insightful” | 👎 Criticism: “Somewhat dated examples — Valuable information, but disorganized book” |
Best Classic Sales Books
Next, we turn our attention to the best classic sales books. These works have shaped the world of sales with their timeless wisdom. Are they outdated? Not at all! They teach proven strategies that have stood the test of time and continue to influence modern sales practices.
7. How to Win Friends and Influence People by Dale Carnegie
—Dale Carnegie
What is How to Win Friends and Influence People about?
What are the key takeaways?
- 🤝 The Power of Appreciation: Carnegie emphasizes the importance of genuine appreciation to win people over, rather than empty flattery.
- 👂 Listen More Than You Talk: Active listening is key. Showing genuine interest in others and listening to their stories and ideas can make you a more likable and influential person.
- 🌱 Encourage Others to Talk About Themselves: People love talking about their interests and experiences. Encouraging this can make them feel valued and more positively inclined towards you.
Why should you read it?
Is it worth reading? Reviews Summary
How to Win Friends and Influence People is rated 4.7 on Amazon and 4.2 on Goodreads.
Positive reviews say: Many people felt the book made them a better person and more empathetic leader.
Criticism: Some felt the advice was common sense, or that it promotes manipulation over authentic connection.
8. How to Master the Art of Selling by Tom Hopkins
What is it about? 10-second summary:
How to Master the Art of Selling by Tom Hopkins is a classic book by a master in sales training. It covers every step of selling, from prospecting to closing, in one comprehensive book. You’ll learn many specific techniques for increasing your effectiveness in sales, illustrated by many memorable examples, including exact scripts, phrases and questions you can use.
Top quote in the book:
“No one limits your growth but you. If you want to earn more, learn more. That means you´ll work harder for a while; that means you’ll work longer for a while. But you’ll be paid for your extra effort with enhanced earnings down the road”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.2 on Goodreads | 👍 Positive reviews say: “Highly specific tips, not vague — Tells you exactly what you can say — Explains every part of selling” | 👎 Criticism: “A little bit dated” |
9. The Greatest Salesman in the World by Og Mandino
What is it about? 10-second summary:
The Greatest Salesman in the World by Og Mandino is a wonderful blend of self-help guide and storytelling. The story is about a young camel boy’s journey towards becoming a wealthy merchant. Along the way, he finds ten ancient scrolls of wisdom, that impart timeless principles about how to succeed in sales and life. This book is inspiring and easy to read, great for anyone who wants to get better at business.
Top quote in the book:
“Failure will never overtake you if your determination to succeed is strong enough.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.2 on Goodreads | 👍 Positive reviews say: “Encouraging and inspirational message — Useful for those in sales, marketing, and anybody else — Positive religious and spiritual themes” | 👎 Criticism: “Somewhat vague and simplistic — Some didn’t enjoy Christian themes in a success book” |
10. How I Raised Myself From Failure to Success in Selling by Frank Bettger
What is it about? 10-second summary:
“How I Raised Myself From Failure to Success in Selling” by Frank Bettger shares the author’s personal transformation from a failing salesman to a top performer. He gives timeless advice on the incredible importance of enthusiasm, asking sincere questions to understand the buyer, and overcoming sales objections by listening.
Top quote in the book:
“Selling is the easiest job in the world if you work it hard—but the hardest job in the world if you try to work it easy.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.3 on Goodreads | 👍 Positive reviews say: “Positive and energetic — Easy to read — Great advice for success in life” | 👎 Criticism: “Surface level ideas, not very deep — Some dated references and examples” |
Best Sales Books for Beginners
Now, let’s focus on the top sales books for those new to selling. These books offer a solid foundation to begin selling and explain many effective sales tactics in a step-by-step way.
11. To Sell Is Human by Dan Pink
—Daniel Pink
What is To Sell Is Human about?
What are the key takeaways?
Why should you read it?
Is it worth reading? Reviews Summary
To Sell Is Human is rated 4.5 on Amazon and 3.9 on Goodreads.
Positive reviews say: A collection of useful tips, generally based on interesting psychology studies.
Criticism: The author dismisses traditional selling strategies, but was never in sales himself.
12. The Psychology of Selling by Brian Tracy
—Brian Tracy
What is The Psychology of Selling about?
What are the key takeaways?
Why should you read it?
Is it worth reading? Reviews Summary
The Psychology of Selling is rated 4.7 on Amazon and 4.1 on Goodreads.
Positive reviews say: Many said the book helped them become more passionate, confident, and goal-driven about selling.
Criticism: Some people felt many of the techniques and statistics were not completely valid scientifically.
13. The Little Red Book of Selling by Jeffrey Gitomer
What is it about? 10-second summary:
“The Little Red Book of Selling” by Jeffrey Gitomer is a short, easy-to-read guide packed with proven sales principles. It gives the reader valuable insights to help understand why people buy, along with useful tools to help sell more effectively
Top quote in the book:
“Obstacles can’t stop you. Problems can’t stop you. Most of all, other people can’t stop you. Only you can stop you.”
Is it worth reading? Reviews summary:
| ⭐️ 4.6 on Amazon ⭐️ 3.9 on Goodreads | 👍 Positive reviews say: “Simple and straightforward — Funny, yet practical” | 👎 Criticism: “Lacking depth, perhaps better for beginners” |
14. The Go-Giver by Bob Burg
What is it about? 10-second summary:
“The Go-Giver” by Bob Burg and John David Mann is a captivating parable that teaches the power of giving as the key to prosperity in business and life. It shifts the focus from getting to giving—delivering value to others—making it a refreshing and insightful read related to sales.
Top quote in the book:
“Your true worth is determined by how much more you give in value than you take in payment.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.3 on Goodreads | 👍 Positive reviews say: “Story is heartwarming and enjoyable to read — Profound and uplifting message” | 👎 Criticism: “Too idealistic or simplistic” |
Best Sales Books for Entrepreneurs
Now, let’s explore the top sales books for entrepreneurs. These offer valuable insights, strategies, and skills designed to fuel your business growth and success.
15. Influence by Robert Cialdini
—Robert Cialdini
What is Influence about?
What are the key takeaways?
- 🎁 Reciprocity: We feel obligated to pay back gifts and favours. When someone does something for us, we naturally want to do something for them in return. It's why free samples work.
- 🤝 Commitment and Consistency: We want to appear consistent with our past actions. This is why committing to a goal or action publicly can be such a strong motivator.
- 👥 Social Proof: We often look to the behavior and actions of others to determine our own behavior. This is the basis for trends, social media influence, and testimonials.
Why should you read it?
Is it worth reading? Reviews Summary
Influence is rated 4.7 on Amazon and 4.2 on Goodreads.
Positive reviews say: Scientifically backed — Insightful analysis — Practical examples
Criticism: Some examples outdated — May be manipulative — Repetitive writing
16. The Ultimate Sales Machine by Chet Holmes
What is it about? 10-second summary:
“The Ultimate Sales Machine” by Chet Holmes is a strategic guide to boosting business performance and profits. The author emphasizes mastering key systems in your business like sales, marketing, and management to drive sustainable growth.
Top quote in the book:
“Mastery is not about doing 4,000 things. It’s about doing 12 things 4,000 times.”
Is it worth reading? Reviews summary:
| ⭐️ 4.6 on Amazon ⭐️ 4.0 on Goodreads | 👍 Positive reviews say: “Actionable advice and strategies — That really improve your business” | 👎 Criticism: “Some aggressive sales methods — Certain strategies not for small business but large enterprise” |
17. Building a StoryBrand by Donald Miller
What is it about? 10-second summary:
Building a StoryBrand teaches a unique approach to marketing based on storytelling, so we can create a brand message that truly engages our customers. Donald Miller says that your business should be framed not as the hero of the story, but as a guide. Your job is to help your customer—the true hero—overcome an important problem in their own story.
Top quote in the book:
“The most basic way to get someone’s attention is this: Break a pattern.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.3 on Goodreads | 👍 Positive reviews say: “Many readers loved that complex marketing concepts were simplified into an actionable storytelling framework.” | 👎 Criticism: “Some said the book at times felt like a sales pitch for StoryBrand workshops.” |
18. $100M Offers by Alex Hormozi
—Alex Hormozi
What is $100M Offers about?
What are the key takeaways?
- 💎 1. Raise Your Value: To charge higher prices, increase the value of your product by enhancing desire, certainty, speed and ease
- 🎁 2. Stack Your Offer: Boost perceived value through exciting names, bonuses, stacking and guarantees
- ⏳ 3. Make it Limited: Skyrocket demand for your offer using the psychology of scarcity, urgency, and exclusivity
Why should you read it?
Is it worth reading? Reviews Summary
$100M Offers is rated 4.9 on Amazon and 4.7 on Goodreads.
Positive reviews say: Actionable advice — Real-world stories — No fluff
Criticism: Focused on too few industries — Premium pricing not for everyone
19. Dotcom Secrets by Russell Brunson
—Russell Brunson
What is Dotcom Secrets about?
What are the key takeaways?
- 🚀 1. Mastering Marketing Funnels: Improve sales and conversions through laser-focused funnel pages
- 🎢 2. The Art of the "Value Ladder": Boost profits by bringing back repeat customers with increasingly valuable offers
- 🐟 3. Hook, Story, Offer Formula: The 3 essential elements for winning customer attention, interest, and conversions
Why should you read it?
Is it worth reading? Reviews Summary
Dotcom Secrets is rated 4.6 on Amazon and 4.2 on Goodreads.
Positive reviews say: Readers loved the clear instructions and ready-to-use scripts for starting an online business.
Criticism: Some viewed the book as a long sales pitch for ClickFunnels and found certain sales tactics dishonest.
20. Crossing the Chasm by Geoffrey Moore
What is it about? 10-second summary:
Crossing the Chasm is a practical guide for tech startups that want to sell their product to a much broader audience. Geoffrey Moore provides a clear roadmap on how businesses can smoothly transition from selling to a limited market of early adopters to achieving mass-market success, so they can reach a new level of rapid business growth.
Top quote in the book:
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.”
Is it worth reading? Reviews summary:
| ⭐️ 4.6 on Amazon ⭐️ 4.0 on Goodreads | 👍 Positive reviews say: “Highly insightful of the tech industry — Actionable marketing advice“ | 👎 Criticism: “Less applicable to non-tech products — A bit dated“ |
Best Sales Books for Closing
Next, let’s dive into the top sales books on the art of closing deals. These picks reveal effective strategies to navigate the final—and often most challenging—stage of the sales process.
21. Secrets of Closing the Sale by Zig Ziglar
—Zig Ziglar
What is Secrets of Closing the Sale about?
What are the key takeaways?
Why should you read it?
Is it worth reading? Reviews Summary
Secrets of Closing the Sale is rated 4.8 on Amazon and 4.2 on Goodreads.
Positive reviews say: An entertaining and useful encyclopedia of effective sales techniques.
Criticism: Many examples were somewhat outdated, about door-to-door selling.
22. Way of the Wolf by Jordan Belfort
What is it about? 10-second summary:
The Way of the Wolf is a window into the world of sales at the highest levels, written by Jordan Belfort, the “Wolf of Wall Street” himself! His techniques are not just about selling, they’re about understanding people’s needs, projecting more confidence, and communicating with the right emotional tone.
Top quote in the book:
“You see, people don’t buy on logic; they buy on emotion, and then justify their decision with logic.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.0 on Goodreads | 👍 Positive reviews say: “Excellent tips for professional salespeople and everyday communication — Straightforward to read and understand” | 👎 Criticism: “Writing tone overly ‘salesy’ — Author likes using hyperbole and exaggeration” |
23. Sell or Be Sold by Grant Cardone
What is it about? 10-second summary:
Sell or Be Sold by Grant Cardone explains why selling is not just for salespeople, but an essential skill for all areas of our lives. All of us are constantly “selling” something, whether it’s a product or our ideas to others. Cardone offers practical tips on how to be more persuasive and sell any product in any situation.
Top quote in the book:
“Everything in life is a sale and everything you want is a commission.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.1 on Goodreads | 👍 Positive reviews say: “Enthusiastic and motivational — Applicable to many situations in life, not just sales” | 👎 Criticism: “Can be repetitive — Too aggressive style for some” |
Best Motivational Books for Sales
Now, let’s spotlight the best motivational books for sales. These inspiring reads can power up your mindset, helping you stay positive, driven, and ready to conquer your sales goals.
24. Think and Grow Rich by Napoleon Hill
—Napoleon Hill
What is Think and Grow Rich about?
What are the key takeaways?
- 🔥 1. Cultivate a Burning Desire: The beginning of riches is an overwhelming desire bordering on obsession
- 🎯 2. Set a Definite Purpose: Clear goals that are written down are essential for success, not vague wishes
- 😎 3. Conquer Fear of Criticism: Being afraid of what others will say is often the biggest obstacle to chasing our dreams
Why should you read it?
Is it worth reading? Reviews Summary
Think and Grow Rich is rated 4.7 on Amazon and 4.2 on Goodreads.
Positive reviews say: Many found the book highly empowering for helping them defy norms, continue towards their dreams, and cope with criticism.
Criticism: Some argue the book fails to acknowledge the role of luck and circumstance in attaining wealth, and it contains too much unproven pseudo-spiritual mumbo jumbo.
25. The Magic of Thinking Big by David J. Schwartz
What is it about? 10-second summary:
The Magic of Thinking Big by David J. Schwartz is an inspiring guide that encourages readers to aim higher and strive for excellence in everything you do. It offers practical tips to conquer fear, build confidence, and reach your goals. If you’re afraid of settling for less than you deserve, this one can help you dream big again!
Top quote in the book:
“Those who believe they can move mountains, do. Those who believe they can’t, cannot. Belief triggers the power to do.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.3 on Goodreads | 👍 Positive reviews say: “Highly encouraging — Personally transformational” | 👎 Criticism: “Some found the content simplistic and repetitive — Outdated in a few places” |
26. The 10X Rule by Grant Cardone
—Grant Cardone
What is The 10X Rule about?
What are the key takeaways?
- 🎯 1. Set 10X Goals: Aim for objectives 10 times larger than before; goals that feel significantly beyond your current reach
- 🌟 2. Expand When Others Contract: Seize opportunities to grow when others are hesitant, capitalizing on less competition
- 📈 3. Obsess About Results, Not Effort: Focus on achieving tangible outcomes rather than just how long or hard you work
Why should you read it?
Is it worth reading? Reviews Summary
The 10X Rule is rated 4.7 on Amazon and 3.9 on Goodreads.
Positive reviews say: High-energy and motivational — Straightforward advice for achieving success
Criticism: Can be repetitive — 10X philosophy not for everyone
27. The One Thing by Gary Keller
What is it about? 10-second summary:
The One Thing takes the concept of setting priorities to the next level, focusing on just ONE single most important task you need to do next to reach your goals. The author built a large real estate company and explains that he did it by identifying his “One Thing.” That meant eliminating distractions and developing habits, eventually leading to a life of apparent self-discipline.
Top quote in the book:
“It’s not that we have too little time to do all the things we need to do, it is that we feel the need to do too many things in the time we have.”
Is it worth reading? Reviews summary:
| ⭐️ 4.6 on Amazon ⭐️ 4.1 on Goodreads | 👍 Positive reviews say: “Incredibly helpful core message — Truly helps you get better results” | 👎 Criticism: “Writing can be bland and repetitive” |
28. Meditations by Marcus Aurelius
—Marcus Aurelius
What is Meditations about?
What are the key takeaways?
Why should you read it?
Is it worth reading? Reviews Summary
Meditations is rated 4.8 on Amazon and 4.3 on Goodreads.
Positive reviews say: Deep, timeless wisdom — Life-changing insights — A must-read classic
Criticism: Somewhat disconnected chapters — Sections can be difficult to understand
Best B2B Sales Books
Now, let’s look at the best books for the complex world of business-to-business (B2B) sales. Three of the best titles for this category were already mentioned at the beginning of this article, in the section titled “Best Sales Books of All Time.” They include:
- SPIN Selling by Neil Rackham
- The Challenger Sale by Matthew Dixon and Brent Adamson
- Gap Selling by Keenan
Here are some more great picks for B2B selling…
29. Predictable Revenue by Aaron Ross and Marylou Tyler
What is it about? 10-second summary:
Predictable Revenue by Aaron Ross and Marylou Tyler unveils the outbound sales process that fueled Salesforce.com’s exponential growth. The book provides insights on how to create a high-performing, scalable sales model that can reliably generate revenue. Essential reading for sales teams and executives that want more consistent sales.
Top quote in the book:
“Of course you want more revenue, but what good is it if it isn’t predictable?”
Is it worth reading? Reviews summary:
| ⭐️ 4.4 on Amazon ⭐️ 4.0 on Goodreads | 👍 Positive reviews say: “Great for large B2B sales teams — A tried-and-tested approach for lead generation“ | 👎 Criticism: “A little long and self-promotional — Not for small business“ |
30. The Challenger Customer by Adamson, Dixon, Spenner, and Toman
What is it about? 10-second summary:
The Challenger Customer presents a fresh approach to B2B sales, arguing the best strategy is to target not just agreeable buyers, but ‘challenger’ customers. These are not individuals but complex groups of stakeholders within the potential client’s organization, who can then become internal advocates for your solution within their company. This one will be especially helpful if you’re selling to large bureaucratic organizations.
Top quote in the book:
“Star sellers are looking for customer stakeholders who can (1) drive change across their organization and (2) build consensus among their colleagues.”
Is it worth reading? Reviews summary:
| ⭐️ 4.5 on Amazon ⭐️ 3.9 on Goodreads | 👍 Positive reviews say: “Innovative and transformative for B2B sales” | 👎 Criticism: “Could be shorter — Lacks practical implementation steps” |
31. Ninja Selling by Larry Kendall
What is it about? 10-second summary:
Ninja Selling by Larry Kendall teaches a more empathetic and human-centric approach to sales. It focuses on building meaningful connections with clients and customers, by helping them solve their problems, rather than pushing a product. This book appears to be especially popular among realtors (the author built a big real estate company), but its insights will be useful to anyone in a sales profession.
Top quote in the book:
“What do people value? People are willing to spend their time and money for two things: 1. Anything that solves their problem (eases their pain) 2. Anything that makes them feel good (brings them pleasure)”
Is it worth reading? Reviews summary:
| ⭐️ 4.8 on Amazon ⭐️ 4.5 on Goodreads | 👍 Positive reviews say: “Emphasis on building personal trust not hard selling — Great step-by-step advice and real-world examples” | 👎 Criticism: “Valuable information, but nothing new — Some tips felt too vague/subtle” |
Best Negotiation Books for Sales
Now let’s look at some of the best books for salespeople on negotiation, a crucial skill in any salesperson’s arsenal. Currently, the most popular book on negotiation and probably the best one is Never Split the Difference, which we already mentioned at the beginning.
Here are some more great reads on negotiation:
32. Getting to Yes by Roger Fisher
—Roger Fisher William Ury Bruce Patton
What is Getting to Yes about?
What are the key takeaways?
Why should you read it?
Is it worth reading? Reviews Summary
Getting to Yes is rated 4.6 on Amazon and 3.9 on Goodreads.
Positive reviews say: Many say it is THE book to read on negotiation, required reading for many students in law or business.
Criticism: The writing can be sometimes dry and technical, in other words kind of boring.
33. Crucial Conversations by Patterson, Grenny, McMillan, and Switzler
“When it comes to risky, controversial, and emotional conversations, skilled people find a way to get all relevant information (from themselves and others) out into the open.” —Crucial Conversations
What is the book about?
“Crucial Conversations” shows you how to handle tough discussions with grace and effectiveness. It will help you navigate those important moments where people disagree and emotions are strong. The book teaches us to foster open dialogue, create mutual respect, and encourage understanding. This way, conflicts can become opportunities for growth.
Why should you read it?
Ever imagined yourself smoothly navigating a tough conversation at work or home, like a diplomat brokering a peace treaty? 🌍✌️ Then “Crucial Conversations” is your secret weapon! This book is your guide to coming out on top in those make-or-break moments, whether you’re negotiating a raise, resolving a conflict, or discussing a sensitive topic with your partner.
Key takeaways include:
- 💡 Speak Persuasively, Not Aggressively: Share your thoughts in a way that is honest and respectful. Avoid making accusations or speaking in absolutes. Instead, use “I” statements and express your views without blaming or attacking.
- 👂 Listen Actively: Pay close attention to what the other person is saying without planning your response while they speak. Show that you understand their perspective, even if you don’t agree, to build trust and open dialogue.
- 🛡 Build Safety: When conversations become tense or difficult, work to create a safe environment where everyone feels comfortable sharing their true thoughts and feelings.
Is it worth reading? Reviews summary:
| ⭐️ 4.6 on Amazon | ⭐️ 4.1 on Goodreads |
| 👍 Positive: + Actionable strategies + Potentially life-changing + Useful both for work and home | 👎 Criticism: – Some points repetitive – Some ideas felt common sense |
34. Pitch Anything by Oren Klaff
What is it about? 10-second summary:
Pitch Anything by Oren Klaff is a helpful guide on how to pitch effectively and persuade others, helping you craft better presentations so you can win more deals. His method shares many surprising ideas based in brain science. One of them is the power of appearing to have a stronger position than the other person, also called having a “stronger frame.”
Top quote in the book:
“If you have to explain your authority, power, position, leverage, and advantage, you do not hold the stronger frame.”
Is it worth reading? Reviews summary:
| ⭐️ 4.6 on Amazon ⭐️ 4.1 on Goodreads | 👍 Positive reviews say: “Very useful for business presentations and negotiations — Plenty of fascinating real-world examples” | 👎 Criticism: “Could be better organized as a system — Some didn’t like the proud tone” |
Best Books for Sales Management and Leadership
Now, let’s turn our focus to the top books for sales management and leadership. These picks offer deep insights and actionable strategies for leading sales teams effectively and driving sales success in any organization.
35. The Sales Acceleration Formula by Mark Roberge
What is it about? 10-second summary:
The Sales Acceleration Formula by Mark Roberge shows how to build a successful sales team, using a scalable and predictable approach. Based in his experience at Hubspot, the author presents a data-driven approach to hiring, training, and managing a high-performing sales team.
Top quote in the book:
“Statistics suggest salespeople who are intelligent and helpful, rather than aggressive and high-pressure, are most successful with today’s empowered buyer.”
Is it worth reading? Reviews summary:
| ⭐️ 4.6 on Amazon ⭐️ 4.3 on Goodreads | 👍 Positive reviews say: “Systematic and data-driven approach to sales — Appreciate author’s experience growing Hubspot“ | 👎 Criticism: “Maybe too complicated or expensive for small companies“ |
36. Start With Why by Simon Sinek
—Simon Sinek
What is Start With Why about?
What are the key takeaways?
Why should you read it?
Is it worth reading? Reviews Summary
Start With Why is rated 4.6 on Amazon and 4.1 on Goodreads.
Positive reviews say: Brilliant core concept — Inspirational message about clear leadership — Valuable insights into the success of Apple, Walmart, Southwest Airlines, etc.
Criticism: Repetitive writing — Overuse of certain examples (primarily Apple) — Lack of small business examples
37. Cracking the Sales Management Code by Jason Jordan and Michelle Vazzana
What is it about? 10-second summary:
“Cracking the Sales Management Code” is a guide for sales leaders looking to improve their team’s performance. The book focuses on identifying and measuring the right sales metrics and shows how a manager can impact these metrics. It’s a valuable read for those looking for a systematic and data-driven approach to sales management.
Top quote in the book:
“To assume that a bigger pipeline is a better pipeline is a dangerous assumption.”
Is it worth reading? Reviews summary:
| ⭐️ 4.4 on Amazon ⭐️ 4.1 on Goodreads | 👍 Positive reviews say: “Structured approach to improving sales performance — Focus on measurable activities” | 👎 Criticism: “Can be too theoretical, lacking enough real-world examples” |
Best Sales Prospecting Books
Let’s finish up with the best sales prospecting books. These offer key strategies and techniques for identifying and reaching out to potential customers, an essential part of the job for many salespeople.
The #1 most-recommended book is Fanatical Prospecting by Jeb Blount, but we already talked about that one at the start of the page. Here are a few more outstanding books on this topic of sales prospecting:
38. New Sales. Simplified. by Mike Weinberg
What is it about? 10-second summary:
“New Sales. Simplified.” by Mike Weinberg is an actionable guide to developing a more effective sales prospecting strategy. That includes: Identifying potential customers, crafting compelling messages, and adopting a more proactive sales approach. A valuable read for any salesperson or entrepreneur eager to improve their sales performance.
Top quote in the book:
“Only salespeople that dedicate blocks of time on their calendar for prospecting activity consistently succeed at acquiring new business.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.3 on Goodreads | 👍 Positive reviews say: “Great focus on prospecting — Straightforward and practical” | 👎 Criticism: “For experienced salespeople, may be too basic and lacking depth” |
39. Go For No! by Richard Fenton and Andrea Waltz
What is it about? 10-second summary:
“Go For No!” is all about shifting your perspective on rejection. Instead of avoiding ‘no’, the authors encourage embracing rejection as a necessary step towards success. If we want more sales, then we should seek to face more ‘no’s! This unique mindset can be powerful for any salesperson struggling with a fear of rejection, that holds them back in prospecting.
Top quote in the book:
“While we have absolutely no control over the actions of others, we do have total and complete control over how we react.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 4.3 on Goodreads | 👍 Positive reviews say: “Short yet impactful — Life-changing for many” | 👎 Criticism: “Some found the story format unnecessary” |
40. Smart Calling by Art Sobczak
What is it about? 10-second summary:
Smart Calling by Art Sobczak is a comprehensive guide to cold calling, aiming to reduce the salesperson’s fear and failure during the process. He presents strategies to transform cold calls into warm calls by doing research and delivering value on every call. So you can feel more confident each time you pick up the phone and increase your call success rate.
Top quote in the book:
“I’ve seen many sales reps who thought they were being productive by sending out mail. In fact, they were just busy.”
Is it worth reading? Reviews summary:
| ⭐️ 4.7 on Amazon ⭐️ 3.9 on Goodreads | 👍 Positive reviews say: “Strategies are practical and easy-to-implement — Reduces fear and anxiety about cold calling” | 👎 Criticism: “Some part can be repetitive — Some bits outdated in digital era” |
- Amazon Best Sellers in ‘Sales & Selling’
- Goodreads Sales Books Shelf
- Goodreads List ‘Best Sales & Marketing Books’
- Audible Best Sellers in ‘Sales & Selling
- Reddit – Most recommended r/Sales books of all time
- Reddit – r/Sales Wiki Recommended Books
- Reddit – r/Sales thread #1: “What sales books actually changed or improved your career?”
- Reddit – r/Sales thread #2: “What’s the best sales book you’ve ever read?”
- Reddit – r/Sales thread #3: “What are some good practical, NO BS sales books you would recommend?”
- Reddit – r/Sales thread #4: “2023 Sales Books recommendations”
- Reddit – r/Sales thread #5: “Best sales book for someone new to sales?”
- Reddit – r/Sales thread #6
- Hubspot List: The 44 Most Highly-Rated Sales Books
- UserGuiding List: 10 Greatest Sales Books of All Time
- SalesFlare List: 20 Best Sales Books
- Close.com Book List: 40 Best Sales Books
- Youtube – Patrick Bet-David’s Top 5 Books
- Youtube – Joe Soto’s 5 Favorite Sales Books
- Youtube – Alux.com 15 Best Books on Selling
- SalesBlink Book List
- Mailshake Book List
- Summary.com Book List
- FourMinuteBooks List
- DivByZero Book List
- LinkedIn – Daniel Disney’s List
- EchoBot Book List
- SalesGrowth.com List by Keenan
- RevenueGrid.com Book List
- Brian Tracy’s Sales Books List
- BookAuthority.org Book List
- Badger Mapping Book List
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